Our Philosophy...

Muru brings you empowering and inspiring designer jewellery with meaning. 

We believe that jewellery should be an expression of your style as well as your hopes and aspirations, so all our jewellery is imbued with meaning and designed to promote positivity and wellbeing in different aspects of your life. Designed to be worn every day, each piece of Muru Jewellery is sentimental, playful and versatile. Our signature style of minimalist simplicity allows you to mix and match our pieces to create a meaningful jewellery statement that is as unique as you are.


Founded in 2006 

We have been creating feel-good jewellery for over 14 years! Muru was born out of our love of travel and creating memories… we explored South America, South East Asia and Japan and discovered exciting new cultures, each with their own unique beliefs, mythologies and superstitions. We now combine a taste of our travels in each meaningful Talisman, giving you unique jewellery creations that can be traced back through history.


It’s all in the detail... 

All Muru jewellery is designed at our studio in North London. Each tactile creation is beautifully weighted and lovingly hand made in sterling silver, 18ct gold vermeil or 18ct rose gold vermeil. Our signature talisman necklaces are an iconic design that can be worn individually or layered up. All of our necklaces are interchangeable and collectable and come in a variety of chain lengths… giving you endless layering options!


Say it with meaning…

Our jewellery is all about the meaning so it’s perfect for gifting. Each piece comes complete with a talisman card that reveals the unique symbolism behind the design, making it perfect for a thoughtful gift. All our designer jewellery creations come in a luxury gift box with ribbon and are an inspiring treat to receive.

Designed for inspirational women worldwide 

Our pieces are enjoyed all over the world and are worn by inspirational women such as Jourdan Dunn, Laura Whitmore, Zooey Deschanel and Alice Levine (to name a few!).

Whether you are looking to boost your own wellbeing or treat a woman that inspires you, our sentimental jewellery is effortlessly wearable and provides a motivating source of inspiration each day.


Love Muru xox